The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Games / Toys
Award
Agency
Client
Title
Category
Annual ID
The Battle of Evony - Extended Cut
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix Category: Publishing / Newspaper - Campaign
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online / Short Form - Single
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie Category: Typography / Typeface Design
Paper Planes
Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client: Android Category: Branding / Brand Installations
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Experiential / Events & Competitions
Lying To Get The Part
Agency: 215 McCann / San Francisco + Anonymous Content / Los Angeles
Client: Hulu Category: Online Films & Video / Short Form - Single
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision Category: Online Films & Video / Short Form - Single
Watch Dogs 2_arg
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
MARS
Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills
Client: National Geographic Category: Motion Graphics / Title Sequences
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Digital / Social Media & Viral Marketing
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Influencer Marketing / Single Channel
Afsa's Theme
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Gaming
Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY
Client: Netflix Category: Craft / Use of Visuals
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
#ReadingforROOTS
Agency: 360i / New York
Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
Headbang
Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
#BallersIntroContest
Agency: 360i / New York
Client: HBO Category: Social Engagement / User-Generated Content
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Social Engagement / User-Generated Content
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles
Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Branded Entertainment Merit Award
Agency:
We Are Social / Milan
Client:
Netflix
Title:
Speak like the Patrón
Category:
Mobile
Annual ID:
OS_BE17098M
Award:
2017 Moving Image Craft Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Top Games USA
Title:
The Battle of Evony - Extended Cut
Category:
Craft - Cinematography / Cinematography - Single
Annual ID:
OS_MI17075M
Award:
2017 Social Media Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Annual ID:
OS_SM17083M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17217M
Award:
2017 Interactive Merit Award
Agency:
We Are Social / Milan
Client:
Netflix
Title:
Speak like the Patrón
Category:
Websites / Utility
Annual ID:
OS_IN17049M
Award:
2017 Branded Entertainment Merit Award
Agency:
FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Film / Cinema / Non-Fiction / Documentary
Annual ID:
OS_BE17051M
Award:
2017 Interactive Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17085M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Annual ID:
OS_UX17031M
Award:
2017 Responsive Environments Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Use of Technology / Integration with Social Platforms
Annual ID:
OS_RE17020M
Award:
2017 Print & Outdoor Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17076M
Award:
2017 Film Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI17124M
Award:
2017 Branded Entertainment Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online / Short Form - Single
Annual ID:
OS_BE17056M
Award:
2017 Design Merit Award
Agency:
Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client:
Berliner Philharmonie
Title:
A musical corporate font
Category:
Typography / Typeface Design
Annual ID:
OS_DE17130M
Award:
2017 Design Merit Award
Agency:
Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client:
Android
Title:
Paper Planes
Category:
Branding / Brand Installations
Annual ID:
OS_DE17117M
Award:
2017 Design Merit Award
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Digital / App Design
Annual ID:
OS_DE17200M
Award:
2017 Social Media Merit Award
Agency:
TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client:
Holland Casino
Title:
Holland Casino Tram Roulette
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17043M
Award:
2017 Cross-Platform Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17032M
Award:
2017 Cross-Platform Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17078M
Award:
2017 Film Merit Award
Agency:
215 McCann / San Francisco + Anonymous Content / Los Angeles
Client:
Hulu
Title:
Lying To Get The Part
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17087M
Award:
2017 Film Merit Award
Agency:
72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17088M
Award:
2017 Cross-Platform Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2_arg
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17084M
Award:
2017 Cross-Platform Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17087M
Award:
2017 Design Merit Award
Agency:
National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills
Client:
National Geographic
Title:
MARS
Category:
Motion Graphics / Title Sequences
Annual ID:
OS_DE17236M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO17192M
Award:
2017 Direct Marketing Merit Award
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17089M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17098M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Digital / Social Media & Viral Marketing
Annual ID:
OS_DI17101M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17201M
Award:
2017 Film Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Television / Long Form - Single
Annual ID:
OS_FI17070M
Award:
2017 Interactive Merit Award
Agency:
Proximity / Madrid
Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Annual ID:
OS_IN17077M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Ubisoft
Title:
The end of society simulator
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_MO17082M
Award:
2017 Mobile Merit Award
Agency:
The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client:
The Walt Disney Company
Title:
Dragon Spotting for Disney's Pete's Dragon
Category:
Use of Technology / Augmented Reality
Annual ID:
OS_MO17070M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17011M
Award:
2017 Interactive Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17074M
Award:
2017 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
Afsa's Theme
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17111M
Award:
2017 Branded Entertainment Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Gaming
Annual ID:
OS_BE17101M
Award:
2017 Social Media Merit Award
Agency:
Carrot Creative / Brooklyn, NY
Client:
Netflix
Title:
Netflix: The OA
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17085M
Award:
2017 Interactive Merit Award
Agency:
215 McCann / San Francisco + Twitter / San Francisco
Client:
Microsoft Xbox
Title:
#TwitterHaloWars
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17090M
Award:
2017 Interactive Merit Award
Agency:
CP+B / Los Angeles
Client:
NBA2K
Title:
2K Boost
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17092M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17071M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17152M
Award:
2017 Interactive Merit Award
Agency:
Hello Monday / New York
Client:
Residente
Title:
Residente
Category:
Websites
Annual ID:
OS_IN17039M
Award:
2017 Interactive Merit Award
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Websites
Annual ID:
OS_IN17043M
Award:
2017 Direct Marketing Merit Award
Agency:
360i / New York
Client:
A&E - HISTORY
Title:
#ReadingforROOTS
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17081M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Craft - Direction / Direction - Single
Annual ID:
OS_MI17048M
Award:
2017 Print & Outdoor Merit Award
Agency:
Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client:
BELL MÉDIA / CHOM
Title:
Headbang
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17111M
Award:
2017 Mobile Merit Award
Agency:
Impact BBDO / Dubai
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Annual ID:
OS_MO17034M
Award:
2017 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17064M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17068M
Award:
2017 Print & Outdoor Merit Award
Agency:
Doner LA / Los Angeles + LoganTV / Los Angeles
Client:
Netflix
Title:
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17143M